Magento is rightfully one of the most demanded platforms used when building e-commerce websites. Right now, about 2% of all web resources on the Internet are powered by Magento. This is a large figure, given the huge variety of tools on the market and the individual needs of different businesses. At the same time, the Magento system cannot be called technically simple, but this does not scare off potential customers. One effective solution to troubleshooting platform optimization problems is to improve platform performance. This event has a beneficial effect not only on the work of the entire resource but also significantly increases conversions.

Why is Magento performance optimization important?

Right now, most customers have high-speed internet at their disposal. ISPs are eager to offer plans with speeds over 100 Mbps, and mobile operators have already begun rolling out 5G networks.

In such an environment, the performance of a website or web application plays a key role in the success of an entire business. Page loading speed has a significant impact on several basic values, such as traffic, bounce rates, conversion rates, and several other metrics for a business. As statistics show, the majority of Internet users prefer to cooperate with online stores, whose pages are loaded instantly.

Recent research has shown that the recommended page load time should be in the range of 1.5 to 3 seconds. If it takes longer to display a web page, then about 40% of potential customers immediately leave a slow website without buying anything.

Whole sections of the official documentation by Magento are devoted to Magento image optimization. There you can find full-fledged tools and programs, learn the current methods of solving problems with the speed of web applications and websites. Let's consider the main recommendations of experts.

Magento performance optimization tools

Magento developers have come up with a huge variety of methods and techniques that help increase website loading speed and improve its performance. The main tips include the following recommendations:

• choose a higher quality hosting;
• build a CDN;
• remove useless extensions;
• use the PHP accelerator;
• eliminate logs (log files).

As you can see, there are a huge variety of ways that can improve the performance of Magento server. Which methods are best to choose will depend on many factors, including individual preferences, project specifics, and budget.

Tags:, Content Marketing, English